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Your Mortgage Web Site Design
contributed by Frances Rhea
Mortgage Web Site Design for Your Real Estate Firm
A Mortgage business has specific design needs when creating a Mortgage Web Site Design. Since the business caters to a niche market, the normal pages of a Web site are not adequate. Special pages should to be created to accommodate your needs.
Mortgage Web Site Design Contents
The first page of your Web site should contain a Featured Property selection along with a general overview of your company and services.
The About section should be composed of several pages that contain the profile and a short bio of each staff member. There should be a small clear photo so your visitors can see who they would be working with. This section should also contain a Testimonials page where other satisfied customer comments can be read.
Including a Communities section is a good idea. School information, neighborhood profiles, and education statistics should all be listed here. There should be a page for each community that you serve with links to additional information about the community.
Providing your prospective customers access to a properties database can bring additional sales. A MLS Search section with a registration form will let you maintain a list of prospective customers. Allow them the capability of conducting a multiple MLS search. The more properties you provide them to look at the better the chances that they will purchase through you instead of another company.
The Properties section is the most important part of your Web site design. This section should be database driven and include all of the properties you handle. There should be an area dedicated to Sold Properties so your visitors know that you really are selling the properties you list. All of your listings should have a Virtual Tour capability. Design a special page where a Request for an Appointment Form is provided. Provide a service that allows them to Email the Listing to a Friend.